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Ssh...mynewform’s Secret Ingredient: HTGAFITAPYSBE

Considering how hard it is to lose weight and keep it off, it’s no surprise that diet plans have been devised around a wide variety of cool secret ingredients. After all, when you’re looking at that class reunion flyer, you’re probably willing to try something new and drastic, even if it sounds crazy. And sometimes, the crazier the better — it’s fun to believe in something crazy that promises fast results.

For example, there are those who claim revolutionary fat-burning properties for cabbage, and have created a whole diet plan based around this worthy (but insufficient) vegetable. There’s also a diet based on the theory that cider vinegar has equally revolutionary fat-burning properties and will stimulate the thyroid gland and thus speed your metabolism. On this diet you can drink your vinegar straight up (an enchanting thought), or you can take special cider vinegar pills. And don’t forget the grapefruit diet, the peanut butter diet, the caveman diet (you eat like a caveman, you don’t actually eat cavemen...) and all those diets that require you to take regular doses of multisyllabic substances like sibutramine, ephedrine, chitosan, chromium, ionamin, etc.

The good thing about all the cool and crazy diets is they probably won’t kill you, mainly because you can’t stick to them long enough to hurt yourself. So if you only have about five pounds of water weight to lose, try any of them. Knock yourself out.

The only bad part to these cool and crazy diets is, well, they just don’t work. They’re extremely fun to talk about, and kind of fun to try for a day or two, but you just can’t do them for long without being driven mad by food fatigue or suffering a new category of gas that renders you unfit for company. (Ask anyone who’s done the cabbage diet, and they’ll tell you they can’t even say the word “cabbage” without a little twinge of queasiness.)

So when you get serious about getting control of your runaway eating habits, and finding your way back to your skinny jeans, it’s time to look at mynewform.

mynewform has a secret ingredient too — got a pencil handy? It’s called Honest - to - goodness - Actual - Food - in - the - Actual - Portions - you - should - be - eating (HTGAFITAPYSBE). Simple, huh? But unlike the crazy stuff, it tastes great, it won’t give you diarrhea, it varies from day to day, you can eat it in front of people without apology, and did we mention, it actually works? Yep, you actually lose weight, feel great, and can stick with it forever.

It works because it’s healthy (formulated just like the Weight Watchers program’s definitions of a balanced diet), AND it’s unbelievably good at keeping you out of harm’s way. Weight Watchers is a terrific program with proven results because it teaches you to eat right and it teaches you that you need to do it for life. But the downside is that you have to shop and measure and cook everything yourself. And one portion of anything delicious looks pretty measly when you have a whole pot of it simmering away on the stove.

mynewform eliminates a lot of the daily and weekly food decisions you have to make, leaving you free to concentrate on eating the food and attending your Weight Watchers meetings with eager anticipation.

Behind the scenes at mynewform there is a whole team of people dedicated to making sure you don’t have to go to the store or open your pantry or crack a cookbook and make any decisions. Every week, like clockwork, a cooler full of perfectly sized portions of healthy, recognizable, delectable food arrives on your doorstep. You put the cold stuff away, and that’s about it. Then you just eat the meals day by day as labeled, and throw away the wrappers. No cooking (except in the microwave), no food scales, no taste-testing, no cleanup, no mess, and no second helpings. It’s amazing how effective that simple formula is.

Pampered, Not Deprived
One customer wrote: “I love getting the meals because I don’t have to worry about what to eat, the variety is wonderful, and I feel pampered rather than deprived.”

Another customer wrote: “I have lost 29 pounds since the first shipment of food. I love the convenience of getting everything delivered and packaged — makes it very easy to stay on the diet or way of life, which is what it is becoming. I love the fact that I get a little bit of everything — bread, soup, fruit, yogurt, and vegetables.”

Karen H. said: “I’m really enjoying the simplicity of you guys doing EVERYTHING for me and all I have to do is be at home Thursday to get the package and eat. I don’t really feel as though I’m on a “diet” since everything tastes good and I feel like I’m always eating something!”

Carla M. wrote: “The food is excellent. I love not having to plan, measure, and prepare. Everything is prepared and packaged separately for you. It’s a no-brainer!”

Like having a Personal Chef
A. Arnold thinks it’s like having a personal chef: “At 45 I found my health in jeopardy and needed help. Working up to 80 hours some weeks I found a life change was near impossible. What I needed was to be rich like Oprah and bring in my own chef. Where was I going to find time to plan, shop, prepare, and manage what I needed to do? Just mustering up the willpower to change was hard enough. That’s when I found mynewform. With daily exercise (walking) and the meal plan, I’ve now got my health back on track and lost 50 pounds in close to 10 weeks. I don’t have to weigh, measure, shop, chop, plan, cook, or any of the worry. Thank you, mynewform! Now for the next 50.”

What a Portion Really Looks Like
Customers often report being surprised to learn what portion is actually supposed to look like. (Between TV commercials, Biggie-sized fries, and all-you-can-eat buffets, we’ve probably never seen what a “serving” really is.)

Lois wrote, “I have relearned portion sizes — it is a real treat to get the pasta salad even when dieting — but that is only possible with portion control. So the meals are a good learning experience. I also learned that I didn’t eat enough fruit.”

Willam S. wrote: “I have lost 23 pounds in 6 weeks. I always said that if I had someone to select and cook food for me I could lose weight and learn to eat healthier foods and portion sizes.”

Kathleen M. wrote: “mynewform worked because it isn’t diet food, it was really more about portion control. I just don’t have time to check all the calories I eat. This food plan did that for me and I knew if I just ate what was sent I was getting the nutrition I needed within the calorie intake I needed to lose weight.”

Fresh (Not Freeze-Dried) and Fully Complete
Other customers are pleasantly surprised to learn that they’ll be eating recognizable, non-freeze-dried foods, and everything is supplied to your door.

John A. wrote: “I hope you will become a successful competitor to the freeze-dried foods of Nutrisystem or other food delivery venues. I’m definitely glad to be able to say ’mynewform’ when people ask how I lost this weight.”

Joe J. wrote: “I used Seattle Sutton for about eight months and the food was so bland and predictable. Yours is wonderful. I do this for the convenience, not for losing weight. I also find the balance of foods is much better than I’d do on my own.”

Another customer wrote: “I love your meals. A few years ago I went to Jenny Craig and I find that your program is more complete and better tasting. You send everything and I don’t have to buy salads, yogurt, fruit, etc. The quality and taste is wonderful.”

The Secret is Out

If you’re looking for something crazy to diet with, you should take a look at cider vinegar or grapefruit. If you’re looking for a system with the convenience of a personal chef, that teaches you how to eat for the rest of your life, with foods that won’t scare the cat, you need to check out mynewform. Using the secret ingredient HTGAFITAPYSBE, you’ll love how you look, you’ll love how you feel, and you’ll love getting into your skinny jeans and staying there forever.

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